Auror officially launches in the United Kingdom

May 06, 2022

Auror officially launches in the United Kingdom

As we confirmed on our recent podcast, Auror is officially launching our retail crime prevention platform into the UK market at Retail Risk London on 19 May 2022.

Being already established in the US, Australia, and New Zealand with the world’s best and largest retailers, including Walmart, Woolworths, and Coles, Auror now has additional offices in London, ready to address the £5 billion retail crime problem across the UK.

Auror’s Chief Customer Officer, Rhod Thomas, says he is excited to be back in the UK and leading the company’s launch here. The Wales native has been based in New Zealand for the last 10 years, guiding Auror’s key partnerships with enterprise retailers in the Australian and New Zealand markets. Rhod is leading a discussion on the Power of collaboration: 10 years on disrupting retail crime at the Retail Risk conference, held at the Novotel, London West. 

“Auror is a global platform. We have customers in every major English-speaking country around the world. The last three years we’ve been launching in North America, and we’ve got the world’s largest retailers on the platform and more than 50,000 users logging in every month.”

“One thing we’ve realised is the challenge retailers are seeing globally - for instance, violence, aggression - it’s consistent across every market. We’re able to help our retail partners across the globe, and we’ve realised we can make an impact here in the UK doing that too.”

“We will be working with innovative UK retailers, and I’m excited to develop those partnerships. We will make these retail partners successful in the platform, and then we’ll work to transform the relationships between retailers and police, ensuring collaboration, actionable intelligence and ultimately, reduced retail crime - meaning safer communities for everyone.”

https://www.auror.co/the-intel/uk-launch



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